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is a division of
Pharmaceutical Marketing Research
Summary
14 Oct 2002-18 Oct 2002 — London, UK
A systematic introduction to pharmaceutical market research covering the purposes, methods, commissioning and use of ad hoc market research designed for industry and agency researchers also suitable for other staff in pharmaceutical companies who need to gain an insight into market research methods and what they can do.
Contact details
email: sally.kent@tpi-courses.com phone: +44 1932 351333
Online registration available from: http://www.tpi-courses.com/frame.html
Booking
| Per person | £2100 + £367.50 VAT |
Venue
The Clifton-Ford Hotel
Welbeck Street
London W1M 8DN
Course — 14 Oct 2002-18 Oct 2002
A systematic introduction to pharmaceutical market research covering the purposes, methods, commissioning and use of ad hoc market research designed for industry and agency researchers also suitable for other staff in pharmaceutical companies who need to gain an insight into market research methods and what they can do.
The course will cover:
What is market research?
Why is it done?
How much should be done?
Kinds of problems in which MR can help
Getting clear objectives
Briefing an agency
What to look for and what to expect from an agency
Selecting an agency
Techniques/sources available
Group discussions
Depth interviews
Semi-structured interviews
structured interviews
Qualitative research - detailed examination purposes and techniques
Briefing
Analysis
Interpretation
Quantitative research - questionnaire design - rating scales
Reliability of survey data
Sample size
Field-work
Analysis of quantitative data
Statistical evaluation of rating scale data
Reporting market research information
Using MR findings and getting others to use them
Problems and pitfalls of international research information
The course will be conducted by DR M H A Sacoor MB ChB MRCP. Dr Sacoor has 20 years experience of conducting pharmaceutical marketing research studies and consulting on marketing topics worldwide for international headquarters as well as local companies. He is the founder of TPI, a Company exclusively concerned with developing and conducting Courses for executives in the Pharmaceutical Industry, on an 'Open' or 'In-House' basis, and MMRI, a full service international medical marketing research agency based in the UK.
More Information
For more information on this and other TPI courses click here.
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